Conceptual AI Artist · Amsterdam
I close the distance between
what I can see and what can exist.
I have spent my career building stories for others: brands, films, experiences. But in parallel, I have always been drawn to a different kind of making. Work that answers to no brief, no deadline, no client. Work that begins with two words I cannot stop asking. What if?
What if wine had a face? What if imagination could continue where evolution left off? Over the past years, I have started translating those questions into fine art series, each its own world, its own logic, its own palette, its own inhabitants.
Every great wine has a personality.
What if that personality had a face?
A fine art project that gives wines a human identity. Each portrait is developed in close conversation with the wine it represents. The result is a body of work that wine lovers recognise immediately, even when they cannot explain exactly why.
The collection has been shown as a full exhibition experience, with large-format installations and a live blind-tasting element. Visitors received a glass without knowing the wine, and were invited to find its portrait in the collection. The match rate was remarkable. The conversations it started were better still.
New work added regularly
The wine is poured and tasted slowly. More than once. Grape variety, terroir, climate, vintage, the history of the house — every element is absorbed before a single image is made. The bottle stays open while the work begins.
Each element is translated into mood, texture, colour and association. Physical objects, fabric swatches, words, fragments of memory. A moodboard takes shape: the DNA of the woman she will become. This is her personality, before she has a face.
Layer by layer the portrait takes shape. Her bearing, her gaze, the light that falls on her — everything traces back to what was in the glass. Until the moment it is right. She may exist. She is.
WiWwaW is available for exhibition, collector acquisition and wine house collaboration. The complete collection, the process and all inquiries are at wiwwaw.com.
Fine Art Baryta print, mounted with TruLife acrylic · Available in three formats · Strictly limited editions of 7, 14 and 24
Plants that have never existed. Discovered not in a rainforest, but in the deeper territories of imagination.
An ongoing series of impossible botanical specimens. Each carries a Latin name rooted in real taxonomic tradition, extended into pure fantasy with the suffix phantasia. A small signal that this is science of a different order.
Rendered with the precision of classical botanical illustration, but following rules no field guide has ever written down. New specimens surface when they are ready.
A woman belongs to the flower that holds her.
There is a moment in certain dreams when the boundary between the person and the place dissolves. You are no longer standing in the garden. You are the garden. Femmes en Fleurs begins in that moment and does not look away.
An ever-growing collection in which women and blooms become one. Each subseries explores a different flower, a different mood. Always the same quiet surrender to the imagination.





I have spent my career building stories for others: brands, films, experiences. But in parallel, I have always been drawn to a different kind of making. Work that answers to no brief, no deadline, no client.
Over the past years, I have started translating those questions into fine art series. Each is its own world, its own logic, its own palette, its own inhabitants. Some are botanical. Some are portraits. Some live at the intersection of wine and womanhood.
I use AI as a medium, not as a tool, but as a collaborator. The imagination remains the brief.
Multi-sensory production with large-format projection and surround sound. Sold out on opening night.
A fully portable branded experience: concept, design and execution of an escape room contained in a single shipping container.
Concept and direction of a VR flying carpet ride through a future botanical world, produced for FMGroup at international trade fair.
Concept and visuals for the closing ceremony of a major international event. A three-part production of large-format visual installations.
Corporate film series for one of the Netherlands' leading aerospace research institutions. Scripted, directed, and edited.
Viral video campaign for the Dutch national water company. Wide audience reach across broadcast and digital channels.
— Mark Twain
For exhibition proposals, institutional collaborations, wine house partnerships, press enquiries and print sales.
joel@twain.nl